Major Pan-European Operator Expands Deployment of RAD‚s Service Assured Access Solutions

A major Western European Tier 1 service provider is now expanding its deployment of RAD‚s award-winning Service Assured Access (SAA) solutions. The order is valued at more than $20 million dollars over three years.

The RAD solutions, based on the award winning ETX family of IP and Carrier Ethernet demarcation and aggregation devices, will enable 3G and 4G LTE backhaul with deep network and service visibility. Such capabilities enhance users‚ experience and reduce churn while improving operational efficiency. Other applications include the migration of E1 TDM traffic to the packet-switched network, the leasing of fiber bandwidth to competitive service providers that do not have their own access infrastructure and the provisioning of 1GbE and 10GbE Carrier Ethernet business services over both fiber and DSL.

„With the growing challenges of capacity, over-the-top applications and deteriorating
revenues from traditional services, service providers must rapidly introduce creative new
offerings while increasing operational efficiency and reducing cost,‰ explains Ulik Broida, Vice President of Marketing and Business Development at RAD. „RAD‚s SAA solutions help them increase revenue and lower TCO throughout the service lifecycle,‰ he continues. „With our comprehensive SAA service lifecycle toolkit, we make it easier for service providers to plan, deploy and maintain resilient services with predictable QoS and better QoE for end users.‰

„We see this as yet another acknowledgement of the confidence that service providers have in our Service Assured Access solutions, which have been deployed the world over,‰ states Franck Darmon, RAD‚s Vice President of Sales, Europe. „In this case, the projects in which our ETX demarc devices will be used are at the beginning of their lifecycle,‰ he notes. „The provider‚s plans for the expansion of their Carrier Ethernet services will lead to thousands more units to be ordered in the course of the next several years.‰

About RAD
RAD is a global Telecom Access solutions and products vendor. Our Service Assured Access solutions for mobile, business and wholesale service providers are designed to improve the way they compete: service agility to minimize time to revenue, complete visibility of network performance for greater operational efficiency and better QoE to reduce churn. We are at the forefront of pioneering technologies, such as: Distributed NFV, MEF Carrier Ethernet 2.0, Layer 2 and Layer 3 performance monitoring, hardware miniaturization, and timing synchronization over packet. Founded in 1981, RAD has an installed base of more than 13 million units, and works closely with Tier 1 operators and service providers around the globe.

RAD is a member of the $1.2 billion RAD Group of companies, a world leader in communications solutions.

Israël Science Info